Traditional SEO and LLM SEO increasingly overlap.
Strong technical foundations, useful content, credible expertise and consistent business information help both conventional search and AI-powered discovery. LLM SEO adds another lens: whether entities, relationships, evidence and answers are clear enough for language models to interpret.
That can include structured data recommendations, entity and topic mapping, question-driven content, author and expertise signals, third-party consistency, local signals and content designed to answer real customer questions directly.